Review and forecast - page 3

World’s most attractive city-centre
exhibition grounds by 2030
At around 600 million Euro, Koelnmesse 3.0 is the most
comprehensive investment programme in the
company’s history. The Koelnmesse committees have
approved the first phase of the programme, which will
run from 2015 to 2020. It will cost more than 200
million Euro, an amount the company will finance
through its own economic strength. The focus will be
on the modernisation of the southern section of the
exhibition grounds, which cover more than 200,000
square metres. The work will include optimisation of
the traffic routes and the guidance system for visitors.
A further complex will comprise logistics and parking
areas near the exhibition grounds. New buildings such
as the Hall 1plus, CONFEX® and the new East-West-
Terminal will give the exhibition grounds a completely
new structure and a new dimension of quality.
In the future besides the leading trade fairs in Cologne
the particular focus of the investments will be on the
company’s business abroad. Many of Koelnmesse’s
events abroad are already leading in their respective
regions. In terms of both exhibitors and visitors,
Koelnmesse is one of the most international trade fair
organizers in the world. New events, such as Inter-
national FoodTec Brasil in Curitiba, Brazil, are opening
up promising new markets for the company and its
customers.
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